HAPPYneuron Receives
Consumer Health World Award
for Best Fitness Initiative

Consumer Healt World

HAPPYneuron receives top award for Best Fitness Initiative category at National Conference on Health Care Consumerism

(MOUNTAIN VIEW, CA – May 22, 2008) – HAPPYneuron, a leading provider of scientifically based online cognitive training programs, has been presented with a 2008 Consumer Health World Award in the Best Fitness Initiative category. The Consumer Health World Awards recognize excellence and advancement in service, products and programs that enhance consumer's abilities to manage their healthcare expenditures and enhance healthcare quality.

“We are proud to be recognized by an organization that is so focused on promoting health care solutions,” said Dr. Michel Noir, CEO of HAPPYneuron. “We are dedicated to providing challenging and customized cognitive training workouts to improve mental fitness in a variety of ways and it’s great to be honored for our work in that area.”

Since 2003, Consumer Health World has been presenting awards to companies, non-profit organizations, foundations, government agencies and academic entities in various categories including Best Wellness Initiative, Best Health Promotion Initiative and Best Innovative Plan Design. Judged by a panel of speakers and advisors, points are awarded to entrants for their innovation, value to intended audience, impact/return on investment and scalability.

“The value of these awards is that they demonstrate what both large and small entities–from health plans to hospitals to provider groups to technology entities–are doing to advance quality and efficiency in healthcare and to improve health and wellness for all of us and our families,” says Wendy Borow-Johnson, Consumer Health World Chair.

HAPPYneuron received the most points in the Best Fitness Initiative category from a panel of more than 30 healthcare industry professionals. With increasing scientific evidence showing that actively participating in appropriately designed brain fitness workouts can help offset the symptoms of dementia and slow the effects of aging on the brain, HAPPYneuron brain games and training programs were seen as a topical and highly relevant entrant into this year’s competition. HAPPYneuron (www.happy-neuron.com) provides more than 3,000 hours of unique game play with its 34 original online games, which are scientifically designed and developed by a team of neurologists and cognitive psychologists to work the brain’s five major functions: Memory, Attention, Language, Visual/Spatial and Executive Function.

HAPPYneuron games are available for play now at www.happy-neuron.com for a monthly fee of $9.95 or an annual fee of $99.95, both which gives access to unlimited play on the game collection and a virtual coach for custom workouts, performance tracking and adaptive challenges. HAPPYneuron solutions are available through select partnerships in online media, corporations, senior centers and health insurance providers.

About HAPPYneuron
HAPPYneuron Inc, headquartered in Mountain View, Calif., was founded in 2000 to offer a broad range of scientifically-proven and personalized brain training workouts. Designed for people of any age, the programs maximize the brain’s capacity to learn, adapt to new information, enable mental sharpness and minimize the natural effects of aging. Used by both consumers and in senior facilities worldwide, program effectiveness is optimized through the availability of thousands of hours of fun and challenging brain games, guided by an online personal coach. To learn more about HAPPYneuron, Inc. visit www.happy-neuron.com.

About Consumer Health World
Consumer Health World is one of the country's premier conference and trade show producers with vertical industry expertise in advertising, marketing, healthcare, media, travel, financial services, entertainment and sports. Consumer Health World currently produces the following events: The National Conference On Health Care Consumerism (www.nchconsumerism.com), The Health 3.0 Summit (www.health30summit.com), and The Health Care Globalization Summit (www.hcglobalsummit.com). To learn more about Consumer Health World, visit www.consumerhealthworld.com.

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